LaserStar Spotlight - JCK Tucson

Visit LaserStar at the JCK Tucson Show

February 1 - 4, 2017, JW Marriott Tucson Starr Pass, Tucson, AZ - Booth No.908

Ten years ago a laser welder was considered a luxury in the jewelry industry. Nowadays, it is a necessity. It comes down to helping jewelers save time and money while still ensuring the highest-quality product. That’s what LaserStar aims to do for the jewelry industry, and it has already revolutionized the way jewelers can design and repair pieces.

LaserStar will be making its JCK Tucson debut in the MJSA Pavilion, ready to educate and unveil new technology. We chatted with Communications Director Gail Farias to learn a little bit more about the workings of the company and how it is affecting today's ever-changing jewelry industry.

Why are you excited to be a part of JCK Tucson this year?

It has been a while since we’ve done a jewelry show in this part of the country. It will be nice to visit Tucson again, and we look forward to seeing friends both old and new. We have new machinery that we will be unveiling at the show and look forward to showing off our new technology at this event. It will be our first show with this machinery that was designed with the jewelry industry in mind. We’re also hoping the attendees are there and planning to buy capital equipment to help improve their business model.

Describe some of the services that LaserStar offers to jewelers.

Laser welding systems for jewelry repair and design. Laser marking and engraving on precious alloys for serialization, personalization, and design. Our advanced laser engraving systems now have the ability to create deep engravings with our proprietary StarFX Laser Engraving Software. We’re seeing great results in 2D and 3D engravings on precious metals which is exciting. Laser cutting of thin metals for monogram and name necklaces as well as designs for necklaces, pendants, bracelets, earrings, etc.

Also laser education is a big part of our business. We believe that education is key to success and promote this in the jewelry industry. We have both on-site training and classes available at any of our three LaserStar centers in Rhode Island, Florida, and California. We also have international strategic partners for other parts of the world. We continue to hold Advanced Workshops for our customers so they can keep learning even years after they originally buy their machines.

How important is the relationship between jewelry and technology in today’s industry?

We are a technology company, so technology is important to us in every industry. However, the jewelry industry has seen many changes in technology over the years. Laser technology is just one of the changes, but it has been a big one. Lasers can provide a new profit center to jewelry retailers—whether it's a new repair center for fixing jewelry or a new line of custom laser-engraved rings being brought to market. Also lasers can do things faster, more economically, and more accurately than older technologies, which helps in the manufacturing process. We believe that lasers have become a necessity in the jewelry industry for many companies to stay competitive in business. The higher production efficiencies offer capabilities that help manufacturers survive against the lower priced items coming from off-shore. We also have seen many older companies that do not want to embrace technology retiring and the younger generations that do are making a solid business impact.

Where do you see the company five to 10 years from now?

Our company is constantly evolving as technology changes. We’ve been working with the jewelry industry for 60 years, and a lot has changed in that time. When we started selling laser systems to jewelers, we had just one line of laser welders. Fast-forward to today and we have several different welding models and platforms. We also have a very robust line of laser engraving and laser cutting machines.

We continue to manufacture our laser products in many industries as well as the jewelry industry. Anyone who has a use for welding, engraving, or cutting metals can take advantage of laser technology. We also continue to manufacture all of our products in the USA, which gives us an advantage over other laser companies that import their machines from other countries.

We have grown from a laser welding company to a laser technology company. We like to refer to ourselves as a laser solution provider. If you have a material processing problem we are here to provide you with a solution. We would love to see jewelers turn to us as a technology leader and education partner. We consider ourselves The Laser Experts and we love to share our knowledge. It is one of the other things that sets us apart from other companies.

We look forward to seeing everyone in Tucson. Please stop by and visit us in Booth No. 908 for a live laser welding or laser engraving demonstration.

Originally posted JCK Insider. Please follow this link to the orginal article.

If you would like to learn more about laser technology in the jewelry industry. Visit LaserStar at JCK Tuscon or contact us now and we will be happy to answer any of your questions.